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Three “MUSTS” that help organizational change stick

Bringing change about in an organization is difficult at best and can be catastrophic to the long term health of the organization at worst.  While there many tactics used to facilitate change in a company there are three basic principles that must be adhered to if the organizational changes are going to stick.

  1. Build a Strong Team of Players:  This starts at the top.  At least one key senior executive needs to be ACTIVELY engaged in the change process.  But this is only the beginning.  The coalition of team members needs to be comprised of “strong players”.  This is in terms of not only position in the company but in terms of expertise, relationships, and leadership capacity.
  2. Consistent & Frequent Messaging: Communication is not just a speech from the CEO about where the company is headed.  Communications is a full blown “marketing” effort that keeps all associates informed of the direction and progress of the company and that solicits interaction.
  3. Celebrate the Little Things: It is human nature to get caught up in the “big-ness” of an organizational change and it is easy to lose sight of the progress the organization is making.  It is easy to get bogged down by the sheer enormity of the project.  To overcome this source of inertia it is imperative to celebrate the small victories as well as the large.  As milestones are reached, as new behaviors begin to take hold… take a moment and acknowledge and celebrate the small victories on both an individual and group basis.

There are many things that can derail change in a company, paying attention to these three MUSTS will help your company bring about the changes it desires.

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