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Aligning Core Company Values and Strategic Focus | Clarus Advisors



Aligning Core Company Values and Strategic Focus

It is my experience that most companies have a mission and vision statement.  However, often they were created as a marketing tool for both customers and employees, rather than a true embodiment of company’s core values.  The result is a mis-match of actions versus expectations that can derail the company.  To correct this potential disconnect it is critical you inspect your core vision versus not only the perception in both the market and internally, but against your execution to your vision as well.

Questions to consider:

What are the 3 to 5 words that define your company? Some examples might be creative, innovative, honesty, results, integrity to name a few.

What is the company’s focus? It’s Passion? In other words, what niche do you serve and why?

Does your management team and do your employees embody that which defines your company? Are you holding people accountable to the vision (including yourself)?

Align your company’s mission and vision with it’s actions.  Be sure all your team is on board and marching to the same beat.  Be consistent to your message in all your actions.


“The most important ingredient we put into any relationship is not what we say or what we do, but what we are. And if our words and our actions come from superficial human relations techniques (the Personality Ethic) rather than from our own inner core (the Character Ethic), others will sense that duplicity. We simply won’t be able to create and sustain the foundation necessary for effective interdependence.” – Stephen R. Covey



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