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Mission | Clarus Advisors




I founded Clarus Advisors, LLC in order to help others succeed. Over the past 30 years, I have helped executives and business owners exceed their objectives. I have consulted and coached leaders in a variety of industries including; Logistics, Services Companies, Agriculture, Manufacturing, Distribution and Retail, working with clients ranging from $1 million in revenue to over a $1 billion.

Clarus Advisors primary focus is always to keep your stated goals in the forefront of all actions. We aspire assist you in achieving your goals, working to “politely” challenge you when your objectives and your company’s plans/actions are not in sync. By being “agreeably disagreeable” can obtain the best fact based results, while staying open to the constant change that surrounds you and your business.
-Richard Greene
Director and Founder

Clarus Advisors, LLC provides clear, straightforward solutions to small and mid-sized growing businesses and their owners.  Our mission is to help you succeed in this confusing marketplace.

We are unlike many business advisory firms – and we take great pride in these differences. Our distinctiveness stems from several aspects of our perspectives and approach:

  • A singular focus on long-term value growth
    whatever the issue, from corporate strategy to organizational effectiveness to developing a road map to transition your business, we bring a perspective of value growth. We help you sharpen your focus on increasing not only the immediate value of your company, but the long-term sustainable value as well.
  • A model that leaves a legacy
    our approach is to work with you to hone your strategies and build capabilities that are consistent with your goals. Rather than making one-off recommendations, we help you discover your own highest-value opportunities utilizing a rigorous Socratic Method.  We focus on a line of questioning that will help you stay clear on:

    • The WHY you are in business
    • The WHAT you are doing
    • And the HOW you are doing it.

The end result is building better decision-making capabilities that will serve your business today and in the future.

  • People who challenge with empathy
    we bring creative thinking and questioning to you – while seeking to understand your unique obstacles to change – We challenge your thinking… never forgetting that our business is to serve you and meet your objectives.
Building Value: The 5 Keys for Achieving Success

Now Available!

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"This quick, thorough read is designed to help any sized owner or entrepreneur improve their business and its chances for survival in today’s tough economy." – Dr. Benjamin Ola Akande, Dean of George Herbert Walker School of Business and Technology at Webster University"